For agency founders
Stop making every call
alone.
Advisory gives agency founders a seasoned operator at the table: someone who learns what’s unique about your agency and helps you unlock the bottlenecks, fast.
“Melanie is one of the best agency operations leaders I’ve had the opportunity to work with.”
Matthew Lee
Former President, Motionstrand
Trusted by founders and leaders at
Sound like you?
You built an agency. Somehow, you also became its
operating system.
01
“Why does everything still need me?”
Pricing, hiring, the client escalation, the new tool. If it matters, it waits for you, and your calendar shows it.
02
“I wish I had someone to think this through with.”
Your team looks to you for answers and your peers don’t know your business. So the hardest calls get made alone, late at night, on gut feel.
03
“We’ll figure it out as we go.”
Growing your leadership team, training someone to run ops, rethinking your services. It all happens eventually, just slowly and by trial and error: roll it out, roll it back, try again.
04
“I want a better handle on our finances.”
Without the right systems in place, the right data never shows up. You have a hunch, but not numbers you’d bet your agency on.
If you nodded along, you’re not alone. And you don’t need a coach or another hire.
You need a seat-at-the-table partner: someone who’s done this before, knows what’s unique about your agency, and helps you make the call.
Nearly 20 years in operations
Led ops at a design agency through its acquisition
Numerous agencies supported since founding WeConsult in 2018
A note from Melanie
Why I offer Advisory
I’ve watched brilliant founders become the operating system of their own agencies. Every decision, every escalation, every “quick question” lands on them.
They don’t need a coach cheering from the sidelines or another course to adapt on their own. They need someone who has run agency operations to sit at the table, learn what’s unique about their business, and help them unlock what’s stuck.
That’s what Advisory is.
Why Advisory
Not a coach. Not a course.
A partner who knows agencies.
You could piece it all together from blogs, videos, and webinars, the same way you could build your own workout plan. But knowing what to do first, what comes next, and actually following through is the hard part. Advisory gives you the recipe and the accountability.
Traditional coach
Mindset
helps you work through your blocks
Great for confidence and accountability
Rarely knows agency operations from the inside
You still have to figure out the how
Courses & free content
No recipe
all the ingredients, none of the order
Endless blogs, videos, and webinars
No clarity on what to do first, or next
Easy to bookmark, hard to follow through
Built for agency founders
Advisory
$1,850
per month, to start
Learns what’s unique about your agency
Knows what to do when, and in what order
Keeps you accountable, like a personal trainer
How Advisory works
From bottleneck to
breathing room.
There’s no fixed timeline, because no two agencies are the same. But most partnerships follow the same path.
Getting started
1
Clarity
I learn what’s unique about your agency and your team
We agree on the few priorities that matter most
Ongoing
2
Focus
We work through the decisions in front of you, in the right order
Every session ends with a clear next step
Over time
3
Momentum
You make the big calls faster, and with more confidence
Fewer things wait on you as your team takes on more
How we work together
Strategy sessions
Regular, focused sessions on what matters most right now
Ongoing guidance
Steady support as your priorities shift, not a one-time plan
The playbook vault
Proven frameworks and templates, tailored to your agency
Accountability
Someone who follows up and keeps you moving, like a personal trainer
Yours to keep
The playbook vault
Nearly 20 years of playbooks.
Day one.
You’re not paying for a blank whiteboard. Every partnership comes with Melanie’s battle-tested library, tailored to how your agency actually runs.
Agency KPI scorecard
Resourcing best practices
Client profitability tracker
Key workflow insights
Career ladders
Hiring playbook & interview kits
Good timing
When founders usually bring me in
It’s a good time to call me when…
Growth has outpaced the systems you started with
You want to step back from the day-to-day without things slipping
A big decision is coming and you want a second set of eyes on it
You’re about to hire your first director or head of operations
It’s probably not the right fit if…
You need hands-on help doing the work (that’s Implementation Support)
You’re after a quick fix or a one-time audit
You want a cheerleader rather than candid advice
You’re not ready to make changes, even small ones
Plans & investment
Three months to start, then month to month
Advisory
$1,850
Founder 1:1 · per month
Two 60-minute 1:1 strategy sessions a month
Ongoing guidance as your priorities shift
The playbook vault, tailored to you
A partner who keeps you accountable
Advisory Plus
$3,500
Founder + team · per month · most impact
Weekly sessions with you and your leadership team
Mentoring for the person stepping into an ops or leadership role
Ongoing guidance for you and your team
The playbook vault, tailored to your agency
Discovery, if you want a head start
Discovery isn’t required, but it helps Melanie get up to speed on your agency faster, so your sessions go deeper sooner.
A deliberately small roster
Melanie works with a limited number of partners at a time, so you get her full attention.
Need hands-on help instead? Ask about Implementation Support on your consult.
Apply
Let’s see if we’re a fit.
It takes two minutes.
Tell me a little about your agency. You’ll get a link to book your free consult right away, and I’ll come prepared.
Questions, answered
Still wondering if Advisory is right for you? Here’s what agency leaders usually ask first.
Stop being the operating system.
Start leading again.
Start with a free consult. We’ll talk through where your agency is headed, what’s in the way, and whether a partnership is the right move. No pitch, no pressure.
Limited advisory spots each quarter
